On the Side
Add-ons, extras, and one-off support — served when you need a little extra on the side.
When you’ve been working in digital marketing for years, you pick up a few extra skills along the way. From creating ads to website updates, email campaigns and content creation — I’ve been hands-on across a lot of it.
While Google Ads and Complete Marketing Management are my specialty services, I also offer supplementary services and project-based support when you just need that extra bit of help.
Whether it’s a quick campaign, new landing page, blog content, Meta Ads, or some expert eyes on your messaging — these 'On the Side' services give you flexible, results-focused options without the long-term commitment.
A few of my 'On the Side' Services...
...but this isn't an exhaustive list! If you've got something specific in mind, please reach out.
If I'm not the right person for your needs, I'll let you know.
Meta Paid Ads
You know how these work. You may not be actively searching for a product/solution, but Meta interrupts your scroll to show you ads it thinks you might be interested in.
They're a great way to capture attention and promote your service or product to new audiences, but did you know that Meta Advertising also lets you re-target
There are multiple types of Meta ad campaigns, but they are largely dependent on great targeting, creatives and copy. My Meta Ads management service can include: ad and copy creation, audience testing, and weekly optimisation.
Pricing varies depending on several factors (technical set up, how many campaigns to be managed, if creatives are supplied...). Let's have a chat and and I'll be able to give you a quote.
Copywriting
In my opinion, no matter which marketing platforms you choose, the message you communicate is the #1 most important thing. It's vital to get the info, tone and language spot-on (without sounding like ChatGPT!)
I can help with crafting copy (i.e. the "words") to connect with your audience. I'm experienced in SEO-friendly copywriting for websites, social media, email marketing, flyers and more.
Website Design
Want a clean, simple, user-friendly website to boost your online presence and generate leads for your business?
I can get your website up and running with minimal fuss, including:
- User-friendly design, aligned to your brand
- SEO-friendly copywriting
- Stock images when needed
- On-site SEO completed (e.g. meta titles & descriptions)
- Enquiry forms with a 'thank you' page
- Submission to Google Search Console (helps Google find your site)
- Basic website training, so you can make minor edits yourself at any time
Website Updates
After years of working with different clients, I'm familiar with most website platforms. If you need a hand to make updates to your existing website, please reach out.
Ad hoc website updates are charged at $110/hour.
I've worked with Sarah on many projects over the years and can confidently recommend her for her professionalism and marketing expertise. She has a sharp eye for strategy and is especially skilled in Google and Meta ads, website design, and copywriting. If you're looking for someone who’s not only experienced but also incredibly crafty with words, Sarah is your person. She's a true asset for any business.
Lori Neilsen-Carr
LNC Marketing
