Google Ads Management

When it comes to advertising platforms, Google is THE big hitter! Google is where people go when they’re actively searching for a solution, product, or provider. Unlike social media ads — which interrupt someone’s scroll — Google Ads tap into real-time intent.

Yes, they can cost more than Meta ads, but they often convert better because your audience is already halfway to making a decision.

When set up well, Google Ads can deliver some of the most consistent, scalable results for both service businesses and e-commerce brands. Whether it's booking more calls or moving more product, this platform is a powerhouse (when used strategically!)

Here’s what makes working with me different:

My priority isn’t clicks. It’s genuine leads or product sales, full stop. I'm always focused on the end goal: profit. With me, your ad spend will work harder than ever to bring in real leads, real sales and real returns.
Experience across both service-based & e-commerce (Woocommerce & Shopify) business types. I build strategies tailored to your goals, and refined by your real data.
Transparent communication. Expect easy-to-understand video updates each month, where I aim to inform (not overwhelm) you. I keep it straight, friendly, and focused on what’s best for your business.
Accurate tracking in YOUR ad account. I ensure the right metrics are being tracked —so you can make decisions based on clear, reliable data (not guesswork). And because it’s all set up in your ad account, you retain full visibility and ownership.

When I manage your Google Ads, you’re getting a dedicated expert focused on long-term growth. Expect hands-on, strategic management that aims for better results, week after week.

For e-commerce businesses, that might mean maximising your return on ad spend (ROAS). For lead-based businesses, it’s all about keeping your cost per lead (aka. cost per conversion) where it needs to be.

And just so you know — your data always belongs to you, and you retain access to your Google Ads account at all times.

A specialty dance retailer, Step by Step Dancewear wanted to improve their online sales across Australia. After integrating their WooCommerce store with key Google platforms (like Google Merchant Centre) in late 2022, I launched and refined multiple Google Ads campaigns.

As part of their ongoing account optimisation, I regularly review their Google Ads data to refine campaigns based on performance. This allows us to shift budget towards high-performing products, improving return on ad spend and scaling campaigns for maximum profitability. I also update campaigns based on seasonal promotions (like Black Friday) and ad assets (like images) to ensure the ads remain relevant and engaging.

The goal is now to improve Return on Ad Spend (ROAS) - a key metric which measures how much revenue you earn for every dollar spent on advertising. For example, a ROAS of 420% means that for every $1 spent on ads, you generate $4.20 in sales. Since launching Google Ads, here are the YoY ROAS results:

2022-2023: 298%
2023-2024: 454%
2024-2025: 532%

Keep your online presence active and engaging — without the overwhelm.

Even one post a week can go a long way. When potential clients check out your business (and they will!), they’re often looking at your latest social media activity to decide if you’re the real deal.

With The Basics Package, I help you stay visible and credible online by:

Posting 1 x social media post per week (Facebook & Instagram)
Sharing at least 1 x update per month to your Google Business Profile
Managing basic organic interactions — including replying to comments, messages, and Google Reviews

Add on from $300/month

(not available as a standalone service)

Don't want to waste dollars on Google Ads?

Good. Me neither.

Why Google Ads?

My Approach

Not Sure?

What others are saying...

Isabella Reilly