Google Ads Management

When it comes to advertising platforms, Google is THE big hitter! Google is where people go when they’re actively searching for a solution, product, or provider. Unlike social media ads — which interrupt someone’s scroll — Google Ads tap into real-time intent.

Yes, they can cost more than Meta ads, but they often convert better because your audience is already halfway to making a decision.

When set up well, Google Ads can deliver some of the most consistent, scalable results for both service businesses and e-commerce brands. Whether it's booking more calls or moving more product, this platform is a powerhouse (when used strategically!)

Here’s what makes working with me different:

My priority isn’t clicks. It’s genuine leads or product sales, full stop. I'm always focused on the end goal: profit. With me, your ad spend will work harder than ever to bring in real leads, real sales and real returns.
Experience across both service-based & e-commerce (Woocommerce & Shopify) business types. I build strategies tailored to your goals, and refined by your data.
Transparent communication. Expect easy-to-understand video updates each month, where I aim to inform (not overwhelm) you.
Accurate tracking in YOUR ad account. I ensure the right metrics are being tracked —so you can make decisions based on clear, reliable data (not guesswork). And because it’s all set up in your ad account, you retain full visibility and ownership.

When I manage your Google Ads, you’re getting a dedicated expert focused on long-term growth. Expect hands-on, strategic management that aims for better results, week after week.

For e-commerce businesses, that might mean maximising your return on ad spend (ROAS). For lead-based businesses, it’s all about keeping your cost per lead (aka. cost per conversion) where it needs to be.

And just so you know — your data always belongs to you, and you retain access to your Google Ads account at all times.

Client: Step by Step Dancewear

Goal: Improve YoY return on ad spend

A specialty dance retailer, Step by Step Dancewear wanted to improve their online sales across Australia. After integrating their WooCommerce store with key Google platforms (like Google Merchant Centre) in late 2022, I launched and refined multiple Google Ads campaigns.

As part of their ongoing account optimisation, I regularly review their Google Ads data to refine campaigns based on performance. This allows us to shift budget towards high-performing products, improving return on ad spend and scaling campaigns for maximum profitability. I also update campaigns based on seasonal promotions (like Black Friday) and ad assets (like images) to ensure the ads remain relevant and engaging.

The goal is now to improve Return on Ad Spend (ROAS) - a key metric which measures how much revenue you earn for every dollar spent on advertising. For example, a ROAS of 420% means that for every $1 spent on ads, you generate $4.20 in sales. Since launching Google Ads, here are the YoY ROAS results:

2022-2023: 298%
2023-2024: 454%
2024-2025: 528%

Client: NQIT

Goal: Start generating online leads

A North Queensland-based Managed IT company, NQIT had great brand awareness through an extensive outdoor advertising campaign. It was time to start leveraging that awareness into leads. They had previously tried Google Ads, but as the account was not set up to track conversions, they may as well have been throwing dollars into the wind.

Firstly, we determined that a legitimate lead would be tracked as submitted website enquiry forms, and phone calls over one minute in duration. I then connected the tech to ensure the data would track correctly, before completing keyword research and establishing various ad campaigns (Search and Performance Max). Since then, the account has been regularly checked and optimised to improve results.

Without disclosing their budget or cost per lead, here are some key results over 12 months:

In the first 3 months of running ads, they received a total of 6 leads - a sluggish start!
In the last 3 months of running ads (as at mid June 2025), the received a total of 23 leads - with a 75% decrease in cost per lead.

This case also highlights an important reality of Google Ads: results often take time. Once Google has enough data to work with, we can begin making smart, strategic optimisations that drive real results.

When potential clients check out your business (and they will!), they’re often looking at your latest social media activity to decide if you’re the real deal. Even one social media post a week can go a long way.

With The Top Up package, I help you stay visible and credible online by:

Posting 1 x social media post per week (Facebook & Instagram)
Sharing at least 1 x update per month to your Google Business Profile
Managing basic organic interactions — including replying to comments, messages, and Google Reviews

Add on from $300/month

(not available as a standalone service)

A full-service option for business owners ready to step back from day-to-day marketing and bring in a dedicated professional to act as an extension of their team.

Google Ads is just one piece of the puzzle. This package brings together all your digital marketing needs — with one point of contact and a cohesive approach.

Includes Google Ads management, plus additional services tailored to your business (e.g. email marketing, website updates, social media, copywriting, and more).

Pricing from $3,000/month

(including Google Ads Management)